Established grocers might present a safer way to invest in the meal-kit market. Meanwhile, other large retailers such as Walmart ( WMT 1.08%) and ( AMZN -1.25%) entered the the meal-kit market on their own in 2017.įor investors looking to buy a pure play in meal kits, the only options right now are Blue Apron or shares of HelloFresh on the Frankfurt Stock Exchange (ticker HFG). Several have been snatched up by large grocers like Kroger ( KR 1.22%) and privately owned Albertsons. In the years since, dozens of competitors have cropped up to deliver preportioned ingredients and recipes for ready-to-cook meals to people's doorsteps. Blue Apron ( APRN -8.85%), Plated, and Germany-based HelloFresh helped establish the U.S.
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